The Well Clinic Trifold Brochure
Client: Optum / UnitedHealth Group
Designer: Val Sablin, Principal Designer – SAVA Creative
Designer: Val Sablin, Principal Designer – SAVA Creative
Overview
A refreshed trifold brochure for The Well Clinic at Optum — redesigned for clarity, flow, and brand alignment. This C-fold layout organizes complex healthcare information into a clear, approachable format, balancing Optum’s corporate professionalism with an inviting, human touch. Approved by compliance.
Design Objectives:
Transition from an outdated Z-fold to a C-fold layout for a more intuitive storytelling flow.
Simplify and organize dense content from multiple sources to create a clear, reader-friendly hierarchy. Integrate Optum’s brand palette and typography for consistency while using strategic color contrast to emphasize key information. Maintain compliance accuracy for all medical and legal language.
Outside:
Inside:
Client Reference:
Original brochure sample from another district, provided by the client as a visual and structural reference for this redesign.
