To design this quarterly newsletter, I collaborated with our writer as well as our company's subject matter experts to visually communicate the full breadth of accomplishments between Bibb and Kiewit Industrial Co., internally to our employees and externally to our clients and partners.
I redesigned my first issue of the PowerfulPartners newsletter by introducing new body fonts, flexible layout combinations and full-bleed color inside the spreads. (Please see an example of the original cover by scrolling to the bottom of this page.) Working with very tight parameters and stringent, existing guidelines, I was able to give the masthead prominence and readability, while organizing the two partner logoswith title and subhead, for better brand recognition and continuity. Together with new layout design, I was able to use my illustration skills to draw my first cover image in a published newsletter. This particular issue had a distribution list of 5,000+, with a second print run going to the Coal-Gen trade show, where Bibb and Kiewit Industrual Co., had a joint booth.
I redesigned my first issue of the PowerfulPartners newsletter by introducing new body fonts, flexible layout combinations and full-bleed color inside the spreads. (Please see an example of the original cover by scrolling to the bottom of this page.) Working with very tight parameters and stringent, existing guidelines, I was able to give the masthead prominence and readability, while organizing the two partner logoswith title and subhead, for better brand recognition and continuity. Together with new layout design, I was able to use my illustration skills to draw my first cover image in a published newsletter. This particular issue had a distribution list of 5,000+, with a second print run going to the Coal-Gen trade show, where Bibb and Kiewit Industrual Co., had a joint booth.
Original Powerful Partners Cover Design
