Optum-Unity Recruiting Bifold Redesign + Rebrand

This project involved a ground-up redesign of the entire piece while preserving the existing content structure. Updated statistics and copy refinements were incorporated during later revision rounds, allowing the design to be completed without delaying production.

Recruiting Bifold Redesign
Client: Optum
Designer: Val Sablin, Principal Designer – SAVA Creative​​​​​​​
Optum reached out with a request to modernize and fully rebrand their existing Unity Recruiting bifold. The original file—provided as a legacy PDF—needed to be completely rebuilt to align with Optum’s contemporary brand system, typography, color palette, and visual hierarchy.

This project involved a ground-up redesign of the entire piece while preserving the existing content structure. Updated statistics and copy refinements were incorporated during later revision rounds, allowing the design to be completed without delaying production.



Client Reference: Original brochure sample from another district, provided by the client as a visual and structural reference for this redesign.​​​​​​​
   

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