K&Company | Product and Catalog Design
I, along with two other designers, was given the opportunity to layout a 274-page catalog featuring a brand new scrapbooking line to be sold wholesale to retailers such as Hobby Lobby, Archivers and Michael's stores. We each contributed our own concept and design of the merchandise featured in these catalogs, and I was given the role of designing and executing the Life's Journey section and all its subsequent product brochures and marketing materials. My responsibilities included writing product descriptions, art directing photo shoots of the product line and creating layouts based on my own brand analysis. It was incredible to see my designs being sold in art and craft stores across the country.
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