Working closely with the Marketing Director and team, I built a cohesive visual narrative using bank-provided copy, photography, and brand assets. The project required establishing layout systems, typography, and graphic elements within Adobe InDesign, as templates were not available from corporate IT.
Deliverables included:
A multi-page, press-ready booklet for professional print production, a digital PDF version optimized for online viewing, integration of real photography and data-driven content, and visual consistency with industry ESG and social impact report standards.
The result was a polished, accessible publication that elevated the bank’s community story and aligned with the expectations of executive leadership and external stakeholders.